The most robust targeting of any ad network

AdSense's innovative targeting options allow advertisers to more precisely reach their desired audiences on your site — meaning more revenue for you and a better experience for your users.

Contextual targeting

  • AdSense displays ads related to the content of your page.

Placement targeting

  • An advertiser can target your site based on demographics, vertical, geographic location, or URL.

Interest–based advertising

  • An advertiser can show ads based on your users' interests and previous interactions with that advertiser.

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